Are You Actually Going Green?

What is greenwashing, and how do you spot it on cleaning labels? Tips for choosing truly non-toxic products and going green at home for real.

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Are You Actually Going Green?

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Originally published March 13, 2024. Updated September 2026 with a summary, next steps and answers to common questions.

There are a lot of products to choose from when it comes to keeping your home clean and healthy. From soaps to detergents, all-purpose cleaners and all the things designed to keep your home smelling good, you have endless choices. And while many of them look natural — and might even say that they’re “eco-friendly” or “all-natural” — the reality is that a lot of companies do what’s known as “green washing”.

Green washing is a nice term for companies who want you to believe they’re something they’re not. For a lot of these common household companies, the process of green washing makes you feel like you’re using something safe (and much better than the competition), when in reality you might just be spending more money for clever marketing.

Below are just a handful of popular household companies that use green washing to convince you to buy (and love) their products:

• Seventh Generation
• Mrs Meyer’s
• Method

If you’re looking for truly green, non-toxic companies for your home, instead try:

• Branch Basics
• Attitude
• Molly Suds
• Dr. Bronner’s
• Truly Free

And remember, baking soda and vinegar are super versatile and safe for your home, too!

Here are a few other things to keep in mind when you’re wanting to “go green” in your home:

  • Try to avoid dishwasher detergents and laundry detergents that come in the little plastic pod. As handy as they might be, those micro plastics are harmful to the environment and your family. Studies show that the plastic gets consumed after washing your dishes and gets absorbed by your skin from clothes and linens.
  • Subscription options make keeping your home stocked with your favorite green products easy. Once you know how often you’ll need to be restocked on things like laundry detergent and soaps, you can set your subscription to recur as often as you need — and pause when your usage slows.
  • At Sandia Green Clean, we use all-natural, eco-friendly products to keep your home toxin free. We now also offer total home disinfection with our service, Breezy Blue, that is also all-natural and safe for your home and family — no bleach, no fragrances. Breezy Blue is a simple service that takes just a minute per room and can guarantee that nothing is lingering that could make you or your family unwell. (It deodorizes your home, too — making it great for pet owners!)

To schedule your next clean with Sandia Green Clean or to add Breezy Blue to your current service, give us a call now at 505-404-3071

Questions about green cleaning products

What is greenwashing in cleaning products?
Greenwashing is when a company markets a product as green, natural or eco-friendly when it is not really what it claims to be. It can make you feel like you are using something safe and better than the competition, when you may just be paying more for clever marketing. Reading ingredient lists, not just front labels, helps you tell the difference.
Are baking soda and vinegar safe for cleaning?
Yes. Baking soda and vinegar are super versatile and safe for your home, and they cover a lot of everyday cleaning jobs. They are a simple starting point if you want to go green without guessing at labels. Our teams also use eco-friendly, non-toxic products chosen to be safe for kids and pets.
What is Breezy Blue?
Breezy Blue is our whole-home disinfection service. It is bleach-free, hospital-grade and made in Albuquerque, with no fragrances. It takes just a minute per room and also deodorizes, which makes it popular with pet owners. You can add it to any clean. Learn more on our Breezy Blue page.